Our Team

A man with short, light brown hair, a beard, and a mustache, smiling, dressed in a white shirt and blue suit jacket, standing indoors with a cityscape visible through large windows in the background.

Alistair Smith

In more than 30 years as a communications professional, there are not a lot of things Alistair hasn’t seen. In senior UK and global roles at Barclays, EY and Linklaters, he has successfully managed communications for mergers and acquisitions, disposals, management changes, reputation issues and crises. With a particular interest in helping leaders turn their business strategy into effective communications, Alistair relishes a challenge. He has put in place sophisticated reputation-tracking for organisations, using data as the foundation for successful communications and has run complex stakeholder communication campaigns to address key business challenges. He has also developed comprehensive crisis management plans for organisations, enabling them to protect their business and reputation.

When not communicating, Alistair likes to spend his time cycling, growing courgettes and walking the dog.

Dr Debbie Cooke, a woman with shoulder-length brown hair, wearing glasses, smiling, standing outdoors in front of green leafy bushes.

Debbie Cooke PhD CPsychol

With 25 years of experience in health psychology and behavioural science, Debbie is passionate about improving the quality of life and well-being of people living with long-term conditions. She is a Visiting Associate Professor at the University of Surrey, where for many years she have trained health care professionals to support people living with long-term conditions and their families.

Early in her career, Debbie worked as a clinical trial co-ordinator and subsequently worked as a PI on clinical trials focused on development and evaluation of structured education in type 1 diabetes. She has developed and delivered training courses focused on incorporating behavioural science principles and specific communication techniques to promote clinical trial recruitment and retention.

Debbie uses real-world evidence (RWE) to design, implement, and evaluate interventions that enhance patient engagement, adherence, and self-management. She has worked with major pharmaceutical companies to develop and implement patient support programmes, provide healthcare professional training and enhance patient engagement.

When she isn’t working, Debbie enjoys reading, watching films and walking the family dog, Leia.